Set up your NPS survey tool in less than 2 minutes

You already know there are so many E-commerce metrics to track. But NPS scores are one of the most important. Nay, it may just be the most important.

Because NPS Scores are so significant, we thought it was worth talking about how you can track your Shopify NPS score. It doesn’t matter what industry or niche you’re selling in, NPS applies to you.

So in this short post, we’ll explain:

• exactly what an NPS score is
• why it matters to you
• show you how to calculate your NPS score; and
• uncover how you can track your NPS score (setting up takes 10 mins or less) 

What is an NPS Score and why does it matter?

NPS (Net Promoter Score) is a proven metric to measure customer loyalty and happiness. Knowing how your customers really feel about you, your store and your products can massively affect your reputation, sales figures and profit!

That’s why improving your NPS score is so important. The higher your score, the more likely you are to get more positive reviews and more sales.

You get the data to calculate your NPS score by sending out a 1 question survey to customers (not prospects). And your customer only has to provide a score between 0 and 10. Simple. Here’s a sample question you could use for your NPS Survey:

“On a scale of 0-10 (where 0 is not at all likely and 10 is extremely likely), how likely are you to recommend us to your friends and family?”

The score the customer provides puts them into 1 of 3 categories:

How to calculate your NPS Score

Before you start tracking your NPS score, you need to know how to calculate it.

Lucky for everyone, it’s a simple formula. Remember we mentioned promoters, passives and detractors in the last section? Well, you can ignore the passives when you calculate your score.

The only figures you need are the percentage of promoters (scoring 9 or 10) and the percentage of detractors (scoring 1-6). Here’s the simple formula:

NPS = %Promoter – %Detractors

Now let’s see it in action…

Say Cheesy Filters™ is a successful Shopify store (much like yours). They implement the NPS scoring into their store (more on that below) and get the following results from 1,000 surveys:

Detractors – 148 (14.8%)
Passives – 324 (32.4%)
Promoters – 528 (52.8%)

So Cheesy Filters™ score is 52.8% – 14.8% = 38

But what is a good NPS score?

That’s a great question. Your score can be anything from -100 to 100! The higher the score the better.

But anything in the positive numbers is considered good with scores over 30 considered very good.

Here’s a nifty infographic to help you measure and visualize where you want to be:

So Cheesy Filters™ aren’t doing too bad, huh?

Now, we know you’re dying to discover your own NPS score to see what your customers really think about you.

So read on to find out how you can track your NPS score on your Shopify store fast and easy…

How to track your NPS score and set up the right survey systems in less than 10 minutes…

NPS surveys should be simple and easy to complete. It’s just one question after all. So to make it as simple as possible you want to choose a Shopify survey like the SurveyFox app that makes one-click surveys super-fast and easy.

Step 1

Install the SurveyFox app by clicking here.

Step 2

Set up your one-click NPS Survey using the simple custom survey builder.

Step 3


It’s that simple. And you really can set it all up in less than 10 minutes. Plus the analytics included in SurveyFox make it so easy to keep a track of your score. So start tracking your NPS score with SurveyFox today.